Archive for August, 2010

How to Generate Traffic To Your YouTube Video Using Three Easy Steps

Friday, August 20th, 2010

Getting traffic to your YouTube video is important to make sure your video marketing delivers the buck. YouTube is a great source for targeted traffic if you manage to create the right video that delievers the content as well as gets the viewer to click the link to your website and eventually generate sales. However, there are instances when you’ve created a video has very less hit rates. So how do you increase the video hits? Here are some quick tips.

Use Your Own Voice

Trust me, lending your own voice to the video adds the personal touch that can certainly deliver better results. The key to promoting a product via videos is to bring across the message on how your product or services could help make things easier or better for your customers. With your own voice-over on the video, share your personal experience of how the product or service helped you. Crack a joke if possible!

If Possible, Be On the Video:

If you could spare a good quality video camera, turn it on and be onthe video yourself. It couldn’t get any better to be on the video yourself. If you can do a live demo of your product or service, then don’t hesitate to dedicate most part of the video to the product demo. You can be rest assured the viewers will be glued to see how your product works. If you’re promoting a website, or a sofware or a web application, one could also use free online screen capture softwares like Screen Toaster, Screencast-o-Matic to instantly capture your screen and create a video out of it on the fly! Adding a few seconds of real customer experiences at the end of the video is a perfect way to wrap up a great quality video!

Email, Tweet and Digg

Once you have your video uploaded to YouTube, you can tickle the initial traffic from people who you already know. Just send out an email to your friend’s list – it shouldn’t take any time at all if you’re the kind that saves your contacts into groups. With just a single email, you could take your YouTube video to far many people you could possibly ever reach. With email sent, you should head straight to Tweeter and Tweet your YouTube video. Not to forget adding the YouTube video to your Facebook, MySpace and your Orkut profiles. Using social networking sites to market your videos could be termed push marketing where you latest updates are pushed to your viewers rather than you have to reach out. Finally, bookmark your video using powerful bookmarking tools such as Digg, StumbleUpon, del.icio.us. They hardly take any time but the results can be overwhelming and many times could well generate quality traffic and lots of backlinks!

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How to Generate Traffic To Your YouTube Video Using Three Easy Steps

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YouTube Video Marketing Secrets: Three Steps to Rapidly Increase Your YouTube Traffic

Tuesday, August 10th, 2010

You just dished out a new video about your winning product and you’re ready to upload to YouTube. If you think that you’ve done your job and pray to the Gods to generate traffic, then luckily, you still have three saviors that can weave the magic of instant traffic. In this article, we discuss the most important tips that can easily result in amazing video views and a rapid increase in traffic to your YouTue videos.

Its all in the Video Title - Get it Right!

The YouTube Video Title is the first and the key factor that gets a user to view a video from the scores of videos that gets listed from his/her search. Let’s say I search for “How to Lose Weight” in YouTube. I get atleast 5000 videos listed and of the top videos that gets listed, you’ll very often that the Video Title always almost has the keywords “How to Lose Weight Fast” (yep, who doesn’t want to lose those pounds fast?). So what are we getting at? Let me put it this way – which video would I click from the list? I would click on a video that has the most descriptive Video Title. The Video Title that provides the most information wins.

Look at the following screenshot for an example. The Video Title of the third YouTube video (“How To Lose Weight Fast – Like 20 pounds in 3 weeks!”) is precise and provides a concise idea of the video content and what to expect from the video. Just the right dose of information to get the user to watch the video. The video views stands testimony to its success.

The bottomline – Word your YouTube Video Title such that it has a key fact or your most important tip/success mantra on the title  itself.  Its the deciding factor between your Youtube video being watched or being given a miss . Get the Video Title absolutely perfect – even if it takes a few hours, sweat it out. Think as to what is that you’re selling that others don’t and put this fact in your YouTube video title.

Video Description – The Double Bill

Having a perfect video title is just half the race won. You’ve almost dragged the user to read your video title, well done, however as your user reads the video title from the search results, the user eventually or probably would glance at the Video Description. Note that YouTube displays only the first 25-30 characters from the Video Description in the video search results so its vital that your Video Description starts with your most important information/tip that you’re sharing in the video. Below are quick tips for a sure-shot formula you should incorporate in your first few sentences in the Video Description.

  1. The first sentence is your sales pitch – describe as you would to a customer who is likely to give you a sale.
  2. The first sentence should reflect the central idea of your video so be generous to share a tip!
  3. Put as much facts as possible instead of writing long sentences. This helps avoid using conjunctions  such as and, not, or, etc
  4. Avoid your website address or your Company Name in the beginning – you are wasting space for valuable words that otherwise can make a sale

YouTube Related Searches – Use it Well

Related Searches is YouTube way of telling us what are the popular search terms that users are searching for. How do you use it? Make sure that your Video Title and your Video Description has the right mix of the maximum terms from those returned in the Related Searches.

Remember, though you incorporate most of keywords from those from Related Searches, your trump card to getting your videos viewed is to provide maximum information in the Video Title and Description so be generous to share a tip or two.

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YouTube Video Marketing Secrets: Three Steps to Rapidly Increase Your YouTube Traffic

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Posted in video marketing tips | 2 Comments »

ArticleReel: Configuring ArticleReel Sidebar Settings

Monday, August 9th, 2010

In part one of the article, we introduced the basic concepts of ArticleReel and how it could be used to improve traffic to your website. In this second part, we look at how to customize the ArticleReel SideBar as well as the Rebuild option which one could use to recreate the ArticleReel cache. So let’s get started right away.

What is the ArticleReel SideBar?

The ArticleReel SideBar is the panel that is displayed on the right of all ArticleReel pages. Being a SideBar, it naturally suits Flash vertical banner ads,  Google AdSense ads, custom tracking code or even have a list of hyperlinks that you wish to have displayed in your ArticleReel video blog all time. Very quickly, below are quick steps on how to configure your ArticleReel SideBar:

1) Make sure you’re logged into your ArticleVideoRobot account.

2) Navigate to the URL http://www.articlevideorobot.com/videomarketing/articlereel.html?step=8.
This will launch the Configure Advanced Features page.

3) Now, click the SideBar / AdSense Settings button. The Configure AdSense Settings window opens.

4) Enter the AdSense HTML code and click Update SideBar Content

Thats it, you’ve configured your SideBar. The content that is updated in the Sidebar, i.e. Google AdSense code  or your custom HTML code will start to show up within 24-48 hours in the SideBar.

Rebuilding your ArticleReel

Just to give you some background, when you host ArticleReel on your own server, ArticleReel creates a temporary cache folder called ar_cache. The first time ArticleReel is launched from your domain, ArticleReel stores a copy of all the videos, images in the ar_cache folder. Next time on, ArticleReel will load the flash videos, images and the associated HTML/CSS files from the cache (hosted locally on your server) rather than having to load the data from ArticleVideoRobot servers. However, when you update your flash movie or make changes to your SideBar and when you do not see the changes in your ArticleReel website, you would need to refresh your cache, i.e. delete all existing files and have ArticleReel load the videos from our server. This process is called rebuilding ArticleReel.

To rebuild ArticleReel, one has to simply pass on the rebuild parameter to the ArticleReel URL. For example, if your website address is http://www.yourwebsitename.com/videoblog/ then the you would use the following URL to rebuild:

http://www.yourwebsitename.com/videoblog/?rebuild

It might take a couple of minutes to rebuild and your ArticleReel would then load your latest ArticleReel website.

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ArticleReel: Configuring ArticleReel Sidebar Settings

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Posted in Video Blogging | 1 Comment »

Video Marketing: Optimizing YouTube video accounts for better traffic and video hits

Friday, August 6th, 2010

In this quick post, we’ll discuss a useful video marketing tip often not taken seriouly – the pros and cons of using different YouTube video accounts for your various niches that your marketing online through videos. Not limited to YouTube, but you could certainly use multiple video accounts for each individual video site supported by ArticleVideoRobot.

When to use different video accounts?

  1. Use separate YouTube accounts for your top product or service. A separate video account means a separate YouTube Video Channel. People generally search for the product or the service name when they lookup information in YouTube, hence creating a separate video YouTube Video Channel ensures very high targetted traffic
  2. You’re an internet marketer who promotes many disparate products or services.
  3. The video site banned your video account. Create a new account in such case. Though the ban might be temporary, its no good if you’re backlisted even once. However, make sure you cut down the marketing message in your videos when you create the new account

When NOT to use different video accounts?

  1. You’re confined to a single product or service but find less video hits or traffic and decide to create a new account. Hold it! with proper promotion of your YouTube Channel (via your blog, Twitter,  and social networking sites) you could certainly bring in great traffic.

So what is the big benefit of using different video accounts? Its targeted traffic  – your chances of sales are higher through your video marketing rather distract subscribers to your channel with publishing videos that might not be necessary to them.  If you have a winner product or service , then go for separate video accounts and see your internet video marketing drive more traffic and some good sales!

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Video Marketing: Optimizing YouTube video accounts for better traffic and video hits

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Video Marketing Tip: Getting Started Guide to Create your Video Blog and generate huge traffic and backlinks

Wednesday, August 4th, 2010

Hey guys, hope you’re doing well. This is one important post that I had wanted to do long back. As many of you have already been using ArticleReel in your website or in your blogs for quite some time now, there are so many questions from our customers which I will try to cover in this post.

What is ArticleReel?

If you’re maintaining a blog of your videos yourself, you would know the mundane tasks of putting the HTML code for each and every video and tweaking them to make sure that it fit your posts. If you’re that type that uses the New One Click Ezine Wizard,  which takes only seconds to create a video out of your article and thus end up creating hundreds of video articles, then it is a daunting task if you plan to put all those videos in your website or blog. ArticleReel is a real game changer. ArticleReel is your ready-to-use video blog  that is generated automatically from your ArticleVideoRobot videos. You no longer have to put the HTML code of each video, ArticleReel takes care of it. As soon as you create a new video in your ArticleVideoRobot account, a new video blog entry is created in ArticleReel.  Very quickly, here is a live demo of how an ArticleReel video blog looks like http://articlereel.com/?go=85. ArticleReel is a full-featured video blog equipped with interactive features such as comments, direct publishing to social bookmarking/networking sites using the Gigya widget while offering an easy to navigate gallery of your ArticleVideoRobot videos. ArticleReel video blog provides RSS feeds as well as is fully compliant with Google Sitemaps ensuring that all your updates are picked up by Google which is valuable if you are serious about SEO and search rankings.
Why ArticleReel?

Why do you do need a video blog such as ArticleReel? For one, its saves huge amount of time (if you’re used to maintaining your own video blog) and makes all your ArticleVideoRobot videos organized and easy to access from anywhere. You don’t have to remember the entire URL of your video article; simply open your ArticleReel site and naviagate to your desired video.  Second, ArticleReel is a full-featured video blog – blog equals content, content which is latest and thus keep your website updated and current. Video blog is a double scorer – its your interactive ArticleVideoRobot video + your content delivered as a rich interactive blog-style website. Third and the most important of all, ArticleReel is a real SEO goldmine as it could seriously generate traffic to your website and improve the   search engine rankings.

Creating your ArticleReel

To create your ArticleReel video blog, follow the steps below

  1. Login to your ArticleVideoRobot account
  2. In the Members Area, click on the ArticleReel logo  (under the New Members Bonus section) on the left panel. Alternatively, navigate to the following URL:http://www.articlevideorobot.com/videomarketing/articlereel.html
  3. The ArticleReel wizard starts up. It would prompt you for basic information. Complete it and click Next until you get to the page which says Your ArticleReel is getting ready!. When you reach this page, please be patient as the wizard starts creating your video blog from the videos in your ArticleVideoRobot account.  You will also notice a message that says Updating and Converting Existing Projects. Hang on till the wizard finishes. You would need to do this one time only so have a coffee break and leave the wizard to complete.
  4. Once the wizard completes converting all your video articles, your ArticleReel is pretty much ready.

Accessing your ArticleReel site

Once your ArticleReel is created, you should see a button that says Launch my ArticleReel Preview!. Clickcould also  this button to open your ArticleReel video blog. You also acccess your ArticleReel video blog anytime by simply navigating to the below URL:

http://www.articlereel.com/?go=<your_AVR_User_ID> (e.g.) http://www.articlereel.com/?go=85 (thats mine!)

Remember to note down your  AVR user ID when you click the  Launch my ArticleReel Preview! as clicking the button actually launches your ArticleReel URL with your user ID. If you missed out to note your AVR User ID, open the URL http://www.articlevideorobot.com/videomarketing/articlereel.html?step=6 and then click on the FAQ  that reads What is the URL for my current ArticleReel? to find out your ArticleReel URL

Uploading ArticleReel to your website

All ArticleReel websites are hosted on our servers by default, however, ArticleReel is most effective when you upload it your main website that you’re targetting to increase traffic. Once you upload ArticleReel to your primary website, ArticleReel any videos that you create in your ArticleVideoRobot account is automatically updated in your ArticleReel video blog hosted on your website.  To upload ArticleReel to your website, follow the steps below:

  1. Login to your ArticleVideoRobot account
  2. Once logged in, open the URL http://www.articlevideorobot.com/videomarketing/articlereel_ftp_setup.htmlThis launches the Publishing via FTP window that directly FTPs the ArticleReel files to your website.
  3. Follow the on-screen instructions in the Publishing via FTP window and you should be pretty much done. Remember to create the ArticleReel folder in your web server as ArticleReel does not create this automatically.

Ready, Set and Go

That is all. What next step do you do to increase backlinks and traffic to your website? Nothing. ArticleReel takes on from your here and starts working to generate traffic and backlinks to your website. If you wonder how ArticleReel does this, check out this article that discusses in detail how ArticleReel can be a great SEO tool for your website.

More to come…

ArticleReel is a big tool in itself and a single blog post is just not enough :) . In my next post, I will cover how to configure ArticleReel settings, how to customize the SideBar, instances when to rebuild and/or regenerate your ArticleReel, etc. So folks, get ready and get going with ArticleReel if you already haven’t checked it out.

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Video Marketing Tip: Getting Started Guide to Create your Video Blog and generate huge traffic and backlinks

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Posted in Video Blogging | 1 Comment »

Video Marketing Tip: Build your YouTube Channel to drive Traffic to your Videos

Sunday, August 1st, 2010

Rome was not built in a day. So it is for video marketing too.  YouTube video marketing is the fastest and easiest way to connect with your target users, and keep them abreast with updates about your product or your service. How do you ensure that you have a growing list of users that you could connect with? Enter YouTube Channels. With a YouTube Channel, you could let interested users or propspects subscribe to your channel so that they can stay up to date with your latest videos.

Creating your YouTube Channel

A YouTube Channel is created automatically when you create a YouTube account, so no need to sweat! Infact, a YouTube Channel is the URL to your YouTube account page. For example, the YouTube Channel of our co-founder Sanchit Bhatnagar (whose user ID is superasn) is http://www.youtube.com/user/superasn.

Particpiate and Promote

Once you become concious of your channel, start promoting it in your blogs, in forums and even within YouTube by posting comments (with a link to your YouTube Channel) on related YouTube videos.  Subscribe to related channels so that you could get visibility on other channels, as this improves the chances of viewers browsing your videos and then eventually subscribing to your channel.  By ensuring active participation in the form of posting comments and subscribing to other channels, you increase the chances of YouTube users getting to visit your channel and view your videos.

Separate Niches, Separate Channels

If you’re promoting more than one product or service, then make sure you create seperate YouTube Channels (by creating individual YouTube accounts).  This improves targetted traffic and improved subscriptions to your channels as users are aware they’re going to get the videos they want to see and not a “one-size fits all” solution. Being a targeted channel also means that your channel’s popularity with YouTube gets on the rise as long as you keep publising quality content.

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Video Marketing Tip: Build your YouTube Channel to drive Traffic to your Videos

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