Archive for the ‘Traffic Marketing Videos’ Category

How to Generate Traffic To Your YouTube Video Using Three Easy Steps

Friday, August 20th, 2010

Getting traffic to your YouTube video is important to make sure your video marketing delivers the buck. YouTube is a great source for targeted traffic if you manage to create the right video that delievers the content as well as gets the viewer to click the link to your website and eventually generate sales. However, there are instances when you’ve created a video has very less hit rates. So how do you increase the video hits? Here are some quick tips.

Use Your Own Voice

Trust me, lending your own voice to the video adds the personal touch that can certainly deliver better results. The key to promoting a product via videos is to bring across the message on how your product or services could help make things easier or better for your customers. With your own voice-over on the video, share your personal experience of how the product or service helped you. Crack a joke if possible!

If Possible, Be On the Video:

If you could spare a good quality video camera, turn it on and be onthe video yourself. It couldn’t get any better to be on the video yourself. If you can do a live demo of your product or service, then don’t hesitate to dedicate most part of the video to the product demo. You can be rest assured the viewers will be glued to see how your product works. If you’re promoting a website, or a sofware or a web application, one could also use free online screen capture softwares like Screen Toaster, Screencast-o-Matic to instantly capture your screen and create a video out of it on the fly! Adding a few seconds of real customer experiences at the end of the video is a perfect way to wrap up a great quality video!

Email, Tweet and Digg

Once you have your video uploaded to YouTube, you can tickle the initial traffic from people who you already know. Just send out an email to your friend’s list – it shouldn’t take any time at all if you’re the kind that saves your contacts into groups. With just a single email, you could take your YouTube video to far many people you could possibly ever reach. With email sent, you should head straight to Tweeter and Tweet your YouTube video. Not to forget adding the YouTube video to your Facebook, MySpace and your Orkut profiles. Using social networking sites to market your videos could be termed push marketing where you latest updates are pushed to your viewers rather than you have to reach out. Finally, bookmark your video using powerful bookmarking tools such as Digg, StumbleUpon, del.icio.us. They hardly take any time but the results can be overwhelming and many times could well generate quality traffic and lots of backlinks!

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How to Generate Traffic To Your YouTube Video Using Three Easy Steps

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Video Marketing: Optimizing YouTube video accounts for better traffic and video hits

Friday, August 6th, 2010

In this quick post, we’ll discuss a useful video marketing tip often not taken seriouly – the pros and cons of using different YouTube video accounts for your various niches that your marketing online through videos. Not limited to YouTube, but you could certainly use multiple video accounts for each individual video site supported by ArticleVideoRobot.

When to use different video accounts?

  1. Use separate YouTube accounts for your top product or service. A separate video account means a separate YouTube Video Channel. People generally search for the product or the service name when they lookup information in YouTube, hence creating a separate video YouTube Video Channel ensures very high targetted traffic
  2. You’re an internet marketer who promotes many disparate products or services.
  3. The video site banned your video account. Create a new account in such case. Though the ban might be temporary, its no good if you’re backlisted even once. However, make sure you cut down the marketing message in your videos when you create the new account

When NOT to use different video accounts?

  1. You’re confined to a single product or service but find less video hits or traffic and decide to create a new account. Hold it! with proper promotion of your YouTube Channel (via your blog, Twitter,  and social networking sites) you could certainly bring in great traffic.

So what is the big benefit of using different video accounts? Its targeted traffic  – your chances of sales are higher through your video marketing rather distract subscribers to your channel with publishing videos that might not be necessary to them.  If you have a winner product or service , then go for separate video accounts and see your internet video marketing drive more traffic and some good sales!

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Video Marketing: Optimizing YouTube video accounts for better traffic and video hits

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Video Marketing Tips: Optimizing YouTube Videos to Improve Video Hits

Friday, July 30th, 2010

Video marketing is at its peak at the moment and the interest just seems mind-blowing at the interest being generated by the viewers and the search engines alike. Video is a great way to engage users about your product or service but also provide valuable sneak-peak or product demos that can go a long way in improving the likelihood of a sale. In this short article, we take a step back and review the fundamentals of what goes into making your video marketing successful.

Myth – Shorter videos rank better

How many times have you come across video marketing sites and forums recommend that the ideal length of the video is 2 or 3 minutes. With a two-minute YouTube video, one could hardly provide the viewer any useful information. When people look for informative videos on YouTube, it is natural for a person to prefer a video that has a longer playing time as it is obvious that the video would have more information. As a YouTube user myself,  if I am looking for a video on say “Tips for effective Video Marketing”, I would generally look for videos that run atleast for 5-6 minutes (many times I prefer YouTube videos that run 10 minutes) as I know I am getting a better idea on the subject than a 2-minute quick pick.

Use Pictures

In a recent study, it has been found that the video thumbnail is very critical and is a major driver behind video hit rates as viewers are more likely to click on a video whose thumbnail looks intriguing and appeal to the viewers based on the content they’re searching for. So how could you make your ArticleVideoRobot videos more engaging? Use Pictures. ArticleVideoRobot provides you the option to add picture to every slide. When we say pictures, we don’t only limit to images of your product, but also charts (to represent data), symbols or flow diagrams or decision trees that consume the content that is being displayed. YouTube automatically generates thumbnail of the video taken from the frame that is at the mid-point if the video, so if your video is 5mins long, then the thumbnail is the frame that is displayed at 02:30mins. ArticleVideoRobot provides the Headin with One Picture and the Heading wwith Two Picture paragraph styles.

Focus on Content, use Watermarked Backgrounds

We’ve seen many users drive many marketing messages into their videos thus translating to additional frames when the article is converted to video. This increases the video length sans providing any useful information. When you publish a video about your product or service in YouTube, it is understood that it is video marketing so it is recommend to focus on content than devote extra “marketing” sentences about your company on the video itself. Well, hang on, you still have quite a few unused area in the video – how do you leverage it? Use watermarked backgrounds, i.e., engloss your company or product logo on the right-hand corner of your flash video. This is very effective as the watermarked logo or tagline would constantly remind viewers about your product or service. Just in case you’re looking for me, ArticleVideoRobot provides the option to show a business logo on the initial screen which should more than suffice.

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Video Marketing Tips: Optimizing YouTube Videos to Improve Video Hits

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Tips to generating instant traffic through simple video submissions tweaks

Wednesday, April 21st, 2010

Its been a while since I made a blog post on something that every one of us likes most, and that is generating traffic! Well, its been quite a work to come up with new techniques to improve traffic to your website using ArticleVideoRobot’s integrated one-click video creation, video submission features and the popular ArticleReel engine. And after trying various techniques, it never hit my mind about something that I always recommend to our customers but almost forgot to write about. The technique is simple – to copy and paste your entire article (yes your full article), into the Description section of the YouTube. But hold on, the video submission wizard posts a limitation of 250 characters in the Description field so how do you paste the entire article? The answer, though stupid, is to edit the video manually (once its published to YouTube , Metacafe, DailyMotion, etc) and update the article in the Description field. Well, before I get into answering your whys, let me dive into the good things (and possibly great benefits) of putting your entire article into the Description field of your YouTube or Metacafe video.

Firstly, you get to help Google have a lot of keywords that it could associate your video with. Because you have your entire article right there on the video description, you make matters easy for Google to associate search keywords/patterns to your YouTube, Metacafe or DailyMotion video (or any of the15 video sites supported by our VideoSubmitRobot). Remember that people are using more long-keyword searches which means that users are not simply entering  just keywords to search in Google but instead searching entire sentences. For example, it is very common now to find people search Google using sentences like  How to improve website traffic using  video marketing (this definitely isn’t two or three keywords but an entire sentence!). Also remember that Google gives weigthage to repeated occurances of the search phrase (or keyword or sentence, however you’d like to call) on the same page when compared to a single occurance. What this means is that posting the entire article in your video description results firstly in a rich set of keywords that Google could use to associate your video but most importantly, Google finds far many sentences(because its the entire article and not just a simple description)  that is related in context to the search keyword or phrase which results in very high rankings in Google search results. Ideally, this translates to high visibility for your videos and naturally increased viewership. This directly translates into increased views for your video which inversely increases YouTube own internal association of your video (since your video enjoys high viewership and is thus ranked popular by YouTube) with a number of related keywords and phrases.

I can hear your abuses already and you have valid questions – why on earth would you use ArticleVideoRobot’s automated video submission service only to end up editing the description field manually? Excellent question, but I wish the video submission API allowed us more space (the number of characters/words that is). Considering the double-effect of Google and YouTube rankings, keyword search associations and viewerships that one could leverage by simply pasting your article content in the video description, I guess its worth a deal to edit it manually. But we are not trying to escape the fact that our Description field is far limited in the amount of words it can hold at the moment. You can be sure we are trying to get this improved!

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Tips to generating instant traffic through simple video submissions tweaks

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