Archive for the ‘video marketing tips’ Category

Video Marketing Tip: Build your YouTube Channel to drive Traffic to your Videos

Sunday, August 1st, 2010

Rome was not built in a day. So it is for video marketing too.  YouTube video marketing is the fastest and easiest way to connect with your target users, and keep them abreast with updates about your product or your service. How do you ensure that you have a growing list of users that you could connect with? Enter YouTube Channels. With a YouTube Channel, you could let interested users or propspects subscribe to your channel so that they can stay up to date with your latest videos.

Creating your YouTube Channel

A YouTube Channel is created automatically when you create a YouTube account, so no need to sweat! Infact, a YouTube Channel is the URL to your YouTube account page. For example, the YouTube Channel of our co-founder Sanchit Bhatnagar (whose user ID is superasn) is http://www.youtube.com/user/superasn.

Particpiate and Promote

Once you become concious of your channel, start promoting it in your blogs, in forums and even within YouTube by posting comments (with a link to your YouTube Channel) on related YouTube videos.  Subscribe to related channels so that you could get visibility on other channels, as this improves the chances of viewers browsing your videos and then eventually subscribing to your channel.  By ensuring active participation in the form of posting comments and subscribing to other channels, you increase the chances of YouTube users getting to visit your channel and view your videos.

Separate Niches, Separate Channels

If you’re promoting more than one product or service, then make sure you create seperate YouTube Channels (by creating individual YouTube accounts).  This improves targetted traffic and improved subscriptions to your channels as users are aware they’re going to get the videos they want to see and not a “one-size fits all” solution. Being a targeted channel also means that your channel’s popularity with YouTube gets on the rise as long as you keep publising quality content.

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Video Marketing Tip: Build your YouTube Channel to drive Traffic to your Videos

Video Marketing Tips: Optimizing YouTube Videos to Improve Video Hits

Friday, July 30th, 2010

Video marketing is at its peak at the moment and the interest just seems mind-blowing at the interest being generated by the viewers and the search engines alike. Video is a great way to engage users about your product or service but also provide valuable sneak-peak or product demos that can go a long way in improving the likelihood of a sale. In this short article, we take a step back and review the fundamentals of what goes into making your video marketing successful.

Myth – Shorter videos rank better

How many times have you come across video marketing sites and forums recommend that the ideal length of the video is 2 or 3 minutes. With a two-minute YouTube video, one could hardly provide the viewer any useful information. When people look for informative videos on YouTube, it is natural for a person to prefer a video that has a longer playing time as it is obvious that the video would have more information. As a YouTube user myself,  if I am looking for a video on say “Tips for effective Video Marketing”, I would generally look for videos that run atleast for 5-6 minutes (many times I prefer YouTube videos that run 10 minutes) as I know I am getting a better idea on the subject than a 2-minute quick pick.

Use Pictures

In a recent study, it has been found that the video thumbnail is very critical and is a major driver behind video hit rates as viewers are more likely to click on a video whose thumbnail looks intriguing and appeal to the viewers based on the content they’re searching for. So how could you make your ArticleVideoRobot videos more engaging? Use Pictures. ArticleVideoRobot provides you the option to add picture to every slide. When we say pictures, we don’t only limit to images of your product, but also charts (to represent data), symbols or flow diagrams or decision trees that consume the content that is being displayed. YouTube automatically generates thumbnail of the video taken from the frame that is at the mid-point if the video, so if your video is 5mins long, then the thumbnail is the frame that is displayed at 02:30mins. ArticleVideoRobot provides the Headin with One Picture and the Heading wwith Two Picture paragraph styles.

Focus on Content, use Watermarked Backgrounds

We’ve seen many users drive many marketing messages into their videos thus translating to additional frames when the article is converted to video. This increases the video length sans providing any useful information. When you publish a video about your product or service in YouTube, it is understood that it is video marketing so it is recommend to focus on content than devote extra “marketing” sentences about your company on the video itself. Well, hang on, you still have quite a few unused area in the video – how do you leverage it? Use watermarked backgrounds, i.e., engloss your company or product logo on the right-hand corner of your flash video. This is very effective as the watermarked logo or tagline would constantly remind viewers about your product or service. Just in case you’re looking for me, ArticleVideoRobot provides the option to show a business logo on the initial screen which should more than suffice.

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Video Marketing Tips: Optimizing YouTube Videos to Improve Video Hits

Tips to Generate Massive Traffic to Your Website Using Article Video Marketing

Tuesday, June 15th, 2010

Let me give you more background on how AVR actually achieves traffic to your website. Google likes content that is regularly updated (well known fact). There are two elements that are fundamental to video marketing with AVR. These are the constants and variables.

The constants are:

a) Your website URL
b) Your primary keywords

The variables are:

a) Your video – you may have multiple videos generated for the same content, product, service or campaign
b) Your video title with subtle changes
c) Your video description that includes your “constant” website URL and “constant” keywords in “variable” description in various videos.
d) Your secondary keywords – that complement your “constant” primary keywords

Now, when you have a constant link (website URL) associated it with many videos targeted at similar keywords then search engines add more weightage to your URL. You use Dynasubmit to achieve this, i.e. post the same video to video sites, with a different title/description pair for each site. Not that the video content is the same. So let’s say for example, you have a video that says “How to increase traffic using ArticleVideoRobot”. You could post this to YouTube as a single video. However, what you could alter the title slightly and say “How to drive traffic using video marketing” or “Tips ans secrets to increase website ranking” and post the alerted titles to YouTube again. Now you would have 3 videos in YouTube, that would have the same URL (in the video description), a combination of constant primary keywords and variable secondary keywords (secondary keywords broaden your search scope). Now assume you post the same video to 15 videos sites, each with 3 variations, you would end up with 45 videos (15 x 3) out of a single video. With more combination of title and keywords, you could treble the scope of your video. So even if you have hundreds or thousands of videos on YouTube and other video sites that targets the same keywords that you’re targeting you might easily end up with more videos that have the link to your URL than any other video that on YouTube targeting the same niche. THis completes only one half of the video marketing.

The second half of the video marketing is to promote the video URL in popular blogs, forums and social networking sites. For example, you may have someone at a forum or a blog looking for a specific information that your video might actually have the answer or was targeted for. You could reply to the forum post and send him to your video URL. You could also tag your video URL in popular bookmarking sites like Digg, del.icio.us, Twitter, etc. Infact, posting the URL to Twitter could itself increase the traffic to your video overnight. ArticleVideoRobot has built in support that publishes your video to bookmarking sites as well (note that no credits are charged for this).

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Tips to Generate Massive Traffic to Your Website Using Article Video Marketing

How to get top ranking in YouTube and increase your video traffic through video marketing

Tuesday, June 1st, 2010

After banging my head almost everywhere to come up with techniques to improve your video marketing, it suddenly hit me how a simple technique could that I had almost never noticed until recently. Some of you might be already aware, but let me share it anyway. I usually spend a lot of time on YouTube searching TV shows that I always miss on weekends. And it struck me that a major factor to getting listed in the top of video search results is to have your main keywords (that you target) incorporated in your video title itself. The concept may sound very simple but let me share the fact that very few people are aware of this fact. This is a very effective technique that you could use when you submit your video using ArticleVideoRobot’s integrated video submission wizard.

To show you a working example, search for “the phrase video article marketing” in YouTube. If you would notice carefully the first video that is returned in the video search results, the Video Title has all the keywords that you searched for in YouTube and in a combination that matches the pattern of your search phrase, i.e. the full title of the topmost video is Article Marketing Meets Video Marketing: Turn Articles into Videos Part 2). Observe the concentration of the keywords in the video title (Article Marketing Meets Video Marketing: Turn Articles into Videos Part 2) of the topmost video in the YouTube search results. Also note that the video title has alternating patterns of the search keywords but in the same order as the search phrase, i.e. three matching patterns (article marketing, video marketing, and articles videos) for the search prhase “article video marketing”. Though the video has only very few hits (132 views), it still tops the search results.  Notice the last video (Nuesion: HowTo YouTube & Web Video Marketing Part 1) in the below screenshot has 170,864 but still isn’t the top rated.

If you check out Metacafe for the same search phrase (“article video marketing”) you would notice a similar pattern.

What is imperative is the fact that video sites return search results by Relevance which is the default option. What it means to you is that when you post your videos using ArticleVideoRobot’s video submission wizard you could still garner higher traffic and possibly the highest visibility on YouTube. Even though your videos might be relatively new, have very low views (i.e. hit rates), you could still have your video article listed in the top of the video search results by careful construction of the video title with the right concentration (in terms of the various combination) of your target keywords as well as the logical placement (i.e. order) of the keyword phrases.

That is not all. With ArticleVideoRobot’s Dynasubmit feature, you could publish many versions of the same video but with different video titles and each video title optimized with the target keywords. All it takes is simple planning and you could not only top the video search results but could get many of your video listed in the top 10 search results for any given search phrase.

I hope this article helps you in improving your video traffic. We hope it does and we could be happier to see you succeed with your video marketing efforts.

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How to get top ranking in YouTube and increase your video traffic through video marketing

Boost your video marketing traffic using enhanced voice-over features

Tuesday, April 6th, 2010

When video marketing is your priority, then ArticleVideoRobot provides the perfect tools you need to turn your video marketing campaign into a success story. At ArticleVideoRobot we strive to build the best tools for video marketing on the Internet which leads us to constantly innovate and introduce new features to ensure you get maximum leverage out of your video marketing efforts. An important aspect of video marketing is to have a voice-over on the background which would read out key points in the video to ensure that the audience stay engaged. While ArticleVideoRobot already supports 12 voice-overs, we have done a major overhaul of the voice-over engine to make sure that your voice-overs sound better, clearer and add value to the video. If you would launch the Voice Libray now, you would notice the new options almost instantly:

The new features to the VoiceOver engine one would immediately recognize are the options to adjust the Speed and the Pitch of the built-in voices. To increase the rate at which the voice-over reads the text, simply select an appropriate value from the dropdown list.

The pitch of the voice-over, or the rate of vibration in the voice is particularly useful when you wish to lower the robotic tone in the voice. We’ve heard from customers that some voices sound robotic. Increasing the pitch of the voice (to Higher or Highest values) would lower the robotic tone. By increasing the speed of the voice and increasing the Pitch value, one could subsequently improve the voice-over quality and lower traces of robotic sound.

Also, clicking the B icon on the VoiceOver window increases the emphasis of the voice-over on the particular text. Use it when you want to put across important text in your video. One instance where you might want to use the emphasis feature is on the closing slides where you put across key points or the summary of the entire video

Build your own pronunciation vocabulary

Most often we’ve come across instances when the voiceover does not pronounce the word correctly. This happens on complicated words such as medical, scientific or engineering terms, names of people or persons and acronyms (such as FSMO which is actually pronounced as fizzmo). With the new feature, you could build a library of pronunciations which AVR replaces everytime it encounters the term on any of your flash video. This option could be launched by clicking the book-like icon on the Voice Library window.

One could also associate a pronunciation with a particular voice. This could be useful during instances when a particular voice-over does not prononunce the word properly (this is because we purchase the voice-overs from a third-party vendor and sometimes the pronunciations are not the same or better doesn’t sound the same across the voice-overs). By associating the corrections with individual voice-over, you make sure it doesn’t affect other voice-overs that pronounce the word correctly.

Record over phone:

Another new feature is the option to record your voice-over through phone. One might wonder why would we need this since there already is an option that to record the voice via the microphone option.

The Record over phone could actually prove handy in instances where you have someone else lending the voice for your video. You could ask the other person to dail into (513) 428 9972, enter the 5-digit passcode and then start recording their voice. Upon hang up, you would simply have to click the Import Message. The voice recording would be instantly added to the paragraph for which the recording window was open.

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Learn how to use ArticleVideoRobot's improved voice-over and voice recording features to enhance your video and boost your video marketing traffic

How to use ArticleReel to generate backlinks, increase website traffic and improve Google rankings

Saturday, January 23rd, 2010

One of ArticleVideoRobot’s biggest feature launch till date is ArticleReel. What is it anyway? ArticleReel is a new tool that will generate hundreds of quality backlinks, and increase traffic to your website many fold. Well, you may wonder that you have many tools that claim to generate “instant” backlinks so whats the catch? As always, ArticleVideoRobot brings in unique and powerful technology built on years of internet experience. ArticleReel is unique because it starts working to build backlinks to your website and it does on its own, day in and day out as long as you have ArticleReel hosted on your website. All you would need to do is spend a few mins to set it up and its your ticket to boosting website traffic and to seeing your website rated in Google rankings. And all this for free!

Why ArticleReel?

ArticleReel works in the background and keeps generating backlinks to your website through its unique technology. The regular SEO tools/services do “optimize” your website to be SEO friendly and this does work, but only for a while. Why? Search engines like Google are getting more smarter by the day and track websites not only based on its keywords but factor in a number of other points such as content quality, frequency of content updates, number of backlinks, weightage of backlinks, etc.  to name a few. This again is not set on stone – Google keeps improving its search algorithms to make sure the rankings are accurate as possible which means your website needs to be tuned to match up with the expectations of the search engines to make sure you’re always in Google rankings. This is where ArticleReel steps into the picture – ArticleReel is that someone who could keep your website SEO optimized, keep generating backlinks to your website, keep improving (and sustaining) the Google traffic rankings and make sure you’re website is indexed for the maximum possible keyword searches every other day!

How does ArticleReel work?

ArticleReel incorporates sophisticated technology with the years of marketing experience that puts your internet marketing on auto-pilot leaving you to concentrate on your core function. When you create an ArticleReel website, ArticleReel automatically creates backlinks between ArticleReel sites that fall into the same category. So for example if you have installed ArticleReel on your website http://www.articlevideorobot.com and there is another ArticleReel website named http://www.toufee.com and if the two websites fall in the same category, then the two websites would start exchanging backlinks automatically. That is not all. If http://www.toufee.com is already exchanging backlinks with other ArticleReel websites, then http://www.articlevideorobot.com would start exchange with “sites” that link to http://www.toufee.com as well.

Hang on, don’t think that ArticleReel is just another link exchange – absolutely not! What I’ve mentioned is just one of the ways in which ArticleReel increases backlinks. ArticleReel is a full featured video blog that is automatically updated as you add new ArticleVideoRobot videos. This means that the content on your website is updated regularly which keeps search engines like Google busy and your website is always on the hot list.  On every ArticleReel video page, you get your entire article posted which means you don’t have to worry about keyword optimization since you have the entire article for Google to index. This is a double-advantage since ArticleReel not only sets up a video blog, but you now also have all your text articles posted along with it searching as a great repository and that which serves as rich content for Google to index. How does this translate into generating traffic to your website? Because your ArticleReel is set up on your website, and because you have your articles setup in your ArticleReel, Google indexes your website URL (let say http://www.articlevideorobot.com) every time it indexes your article,  Google associates your website URL with top keywords that it indexes your articles for. In addition, ArticleReel generates only quality backlinks, has its own alogirthm to determine the weightage of the backlinks so you could be rest assured that your website gets quality sites linking back to your website.

How do I get started with ArticleReel?

Setting up ArticleReel is pretty simple. I would first recommend that you have a look at this video that provides a quick walkthrough:

http://www.articlevideorobot.com/articlereel_vid.html

Once you ready to go ahead, setting up ArticleReel shouldn’t take you more than a few minutes using the ArticleReel wizard. To launch the ArticleReel wizard, login to your ArticleVideoRobot account and then click on the ArticleReel image on the left. Alternatively, you could go navigate to the below URL directly after you login to your ArticleVideoRobot account.

http://www.articlevideorobot.com/videomarketing/articlereel.html

The ArticleReel is a self-explanatory wizard and you should be able to find your way without much problem. Also, you would just have to spend a few minutes to allow the ArticleReel wizard to convert your ArticleVideoRobot video into ArticleReel’s format.


Time to get started!

I doubt if you would be reading this line as I am sure you would have already launched the ArticleReel wizard and started getting your videos ArticleReel-ed. The clock starts now and let ArticleReel take care of generating traffic to your website. Time to go ahead and grab a hot coffee :)

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How to use ArticleReel to generate backlinks, increase website traffic and improve Google rankings

How to publish your video to your blog to improve traffic rankings

Friday, November 6th, 2009

ArticleVideoRobot allows you to easily publish your video to your blogs or your website using a simple one-click feature. With the new One-Click Article to Video Converter you could easily convert your articles to videos in a matter of seconds. You could also publish the video to your blog or websites with the same ease and speed. This end-to-end integration allows your website or blog to be update with video content which search engines love to index. Google, for instance, rank websites or blogs that publish frequent content, far higher than those websites/blogs that do it at a lesser interval.

To publish your video to your website or blog, follow the steps below:

1) Login to your ArticleVideoRobot.com account

2) Click on the Full AVR Editor button. This will open a new window. Click on Open Existing Projects button

3) Select the flash video project and click Distribute this movie button

4) In the new window that pops up, click on XPressPublish (Blog, Twitter, Facebook) button.

5) The Publish Online window will open up. Copy the HTML code and paste it into your website or blog

ArticleVideoRobot flash videos have a scaling of 640×430, the default HD-quality size. However, when you publish your video to blogs, you’ll generally have to reduce the size or you would notice the flash video being cut off on the right side. To fix the issue, you’ll have to reduce the scaling of your ArticleVideoRobot flash video by using the iScale parameter. Below is a modified version of the HTML code that will publish your video at 60% scaling.

<object type="application/x-shockwave-flash" data="http://www.articlevideorobot.com/movies/player.swf" style="width: 384px; height: 249px;" height="249" width="384">
<param name="movie" value="http://www.articlevideorobot.com/movies/player.swf">
<param name="quality" value="high">
<param name="scale" value="noscale">
<param name="salign" value="lt">
<param name="wmode" value="transparent">
<param name="flashvars" value="userID=56&projID=SOMEPROJECTusto-tweb&iScale=60&domain=www.articlevideorobot.com">
</object>

The following are the changes made to the HTML code

  1. Add a new attribute named iScale and set its value (note its a percentage) to the size that you want to scale the flash video. In the above code, the iScale attribute is set to 60 which means that your flash video would be scaled to 60% of its original size (the original height and width parameters are 640 pixels and 430 pixels respectively)
  2. Change the height and width according to the new scale. In the above code, I set the width to 384 (60% of 640) and height to 249 (60% of 430) respectively. Note that the original width and height are 640 and 430 pixels

The values are not absolute, which means that you could scale the flash video to 70% or 75% and adjust the height and width parameters accordingly.

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How to publish your video to your blog to improve traffic rankings

Video article marketing tip: Improve traffic to your videos and generate instant backlinks

Wednesday, November 4th, 2009

The key to a successful video marketing campaign with AritcleVideoRobot lies with leveraging the power of Dynasubmit and I’ll share some tips that should drastically improve traffic to your video articles. Let’s begin by taking a scenario – you wish to publish a video to YouTube that talks about how you could earn money with Twitter. Assuming you compiled a great video with perfect content and images you might be still left in the crowd having just a single video out there on YouTube when there could be possibly hundreds of similar videos targeting the same niche. To ensure your videos get returned on YouTube search results, you would have to do the following

  1. Prepare a list of keyword-rich titles for your video: This the key concept of Dynasubmit. That you could use a single video with different titles and submit it in an instant to video sites. For example, for the video article that shows how to make money with Twitter, you could have various titles such as “How to Use Twitter to Make Money”, “Make Money Online With Twitter”, “Top Twitter Money Making Tips”,  “Online Money Making Secrets with Twitter”, etc
  2. Prepare a list of related keywords that relate to the niche you’re targeting: It is important that you capture as many keywords as possible associated with your target niche/audience. Once you’ve worked out the list, use the keywords with each variation of your video instance.
  3. Now for the real action. Use Dynasubmit to post as many variations of the video as possible.  Let’s say there are 100 videos in YouTube that target the segment “money making with Twitter” and assuming that you post at the least 10 variations of the same video (using different video titles), your videos would make up 9% of all videos on YouTube that target the niche. The share of your videos would significantly increase if you could work up more video titles – you could go anywhere between 15-20%  of overall share of videos pertaining to a niche. And assuming you have associated all the keyword combinations with all your videos that you posted, your videos would easily be returned on any search made on YouTube and that directly translates into traffic to your video.

This is not all. So far we’ve looked only at YouTube but to really treble your video traffic you would simply have to repeat the same on all the 15 videos sites supported by ArticleVideoRobot such as Metacafe, Yahoo Videos, DailyMotion, etc. With the minimum assumption that you managed to build 10 variations of the video (i.e. changing the video titles ofcourse), you could easily end up with 150 video postings (10 video titles x 15 video sites) across all the video sites. Going by the numbers that is certainly a lot of videos considering that we worked this all up just from a single video! All we try to do is change the video title and use Dynasubmit to let the video be posted to the video sites.

Let’s cook some backlinks

Alright, you are ready to churn out 150 videos all across the Internet just out of  a single video but do remember to include your website URL in the Video Description field which is the secret to generating huge backlinks to your website. Refer step 4 (screenshot) of the following article that shows the Video Description field in which you should enter your website URL:

http://www.articlevideorobot.com/blog/how-to-submit-your-video-article-to-youtube-using-videosubmitrobot.html

When search engines index your video, they also your hyperlink (i.e. your website URL) and this would mean valuable SEO optimization since search engine would associate a higher ranking to your URL as it comes from popular video sites. When you include the fact that your website URL would be instantly available on hundreds of your videos across the Internet in a matter of a single video.

To make sure you get backlinks, you would have to include your website URL in the Video Description section when you post the video to video sites. I checked your video and while I did find that you entered a description, I see that you had not entered the website URL in the description section. Refer step 4 (screenshot) of the following article that shows the Video Description field in which you should enter your website URL:
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Video article marketing tip: Improve traffic to your videos and generate instant backlinks

Email your AVR flash video article to your friends in one click

Tuesday, July 28th, 2009

ArticleVideoRobot not only helps you to convert your articles into video in a single click, but also lets you quickly email the flash video article to your friends or colleagues with the same ease. Here is how you could quickly email the link of your video articles:

  1. Login to your AVR account. Under Open Existing Projects section, click on the Distribute link found below your flash video article
  2. On the Select Publising Options page , click Add to Web/MySpace buttonSelect_Publishing_Options
  3. The Publish Online window will open up. The Publish Online window allows you to add your flash video article to your webpage (using the HTML code) or to popular social networking sites (like MySpace, Facebook, Orkut, etc) or to your blogs (like Blogger, TypePad, etc). However, notice the Email on the top. This is what we’ll use to email the link of your flash video article to any number of contactsPublish_Online_Window
  4. Notice that you can straight away enter the email address of the person you would like to send the flash video to. Enter the email in the Friend’s Email textbox. Also enter your name in the “My name” textbox. Click Send when done.
    Email_general
  5. You can also email the video article to your Gmail, Yahoo, Hotmail and AOL contacts. To email the contacts in your AOL account, simply click on the AOL icon and enter your AOL login ID and password. Your AOL contacts would immediately popup and you can select those contacts that you want to send the video article.Email_to_AOL
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Email your AVR flash video article to your friends in one click