Posts Tagged ‘article video marketing’

Video Marketing Tip: How to Improve Sales using Video Squeeze Pages

Wednesday, September 8th, 2010

Here is quick marketing tip that could come in handy. ArticleVideoRobot allows one to create Squeeze video pages that is ideal for promotional videos. ArticleVideoRobot has a built-in redirect option that allows your viewers to to be taken to a more detailed product feature page or a more comprehensive marketing page to complete the sales pitch.

Why Redirect to a Squeeze Page?

The idea behind video marketing is to ensure that your target prospects (or viewers) get the maximum information to the prospect so that they turn into a successful buyer of the product or a service. With video marketing and with a compelling video as a marketing medium, you must ensure that you complete the sale or atleast make sure the customer is presented with the opportunity to buy the product or service when the impression about the product or service is fresh in the mind of customer.

Quick Steps

Below are quick steps that shows how you could enable the option to activate redirection. Note that this option would work only when you publish your video to your website using the embed HTML code. Refer the steps below that shows how you could do this:

1) Open your flash movie in the Full Article to Video Editor and click the Next button until you reach the Select Your Movie Background page

2) Click on the Edit Player Settings button

3) Click the Redirect my webpage once the movie is complete

4) Enter the URL that you wish to redirect to in the Redirection URL textbox

Hope this tip was useful. Though it is a very basic feature that goes unnoticed it can definitely help you improve your sales which gives you more reasons why you should consider using it.

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Video Marketing Tip: How to Improve Sales using Video Squeeze Pages

ArticleReel: Configuring ArticleReel Sidebar Settings

Monday, August 9th, 2010

In part one of the article, we introduced the basic concepts of ArticleReel and how it could be used to improve traffic to your website. In this second part, we look at how to customize the ArticleReel SideBar as well as the Rebuild option which one could use to recreate the ArticleReel cache. So let’s get started right away.

What is the ArticleReel SideBar?

The ArticleReel SideBar is the panel that is displayed on the right of all ArticleReel pages. Being a SideBar, it naturally suits Flash vertical banner ads,  Google AdSense ads, custom tracking code or even have a list of hyperlinks that you wish to have displayed in your ArticleReel video blog all time. Very quickly, below are quick steps on how to configure your ArticleReel SideBar:

1) Make sure you’re logged into your ArticleVideoRobot account.

2) Navigate to the URL http://www.articlevideorobot.com/videomarketing/articlereel.html?step=8.
This will launch the Configure Advanced Features page.

3) Now, click the SideBar / AdSense Settings button. The Configure AdSense Settings window opens.

4) Enter the AdSense HTML code and click Update SideBar Content

Thats it, you’ve configured your SideBar. The content that is updated in the Sidebar, i.e. Google AdSense code  or your custom HTML code will start to show up within 24-48 hours in the SideBar.

Rebuilding your ArticleReel

Just to give you some background, when you host ArticleReel on your own server, ArticleReel creates a temporary cache folder called ar_cache. The first time ArticleReel is launched from your domain, ArticleReel stores a copy of all the videos, images in the ar_cache folder. Next time on, ArticleReel will load the flash videos, images and the associated HTML/CSS files from the cache (hosted locally on your server) rather than having to load the data from ArticleVideoRobot servers. However, when you update your flash movie or make changes to your SideBar and when you do not see the changes in your ArticleReel website, you would need to refresh your cache, i.e. delete all existing files and have ArticleReel load the videos from our server. This process is called rebuilding ArticleReel.

To rebuild ArticleReel, one has to simply pass on the rebuild parameter to the ArticleReel URL. For example, if your website address is http://www.yourwebsitename.com/videoblog/ then the you would use the following URL to rebuild:

http://www.yourwebsitename.com/videoblog/?rebuild

It might take a couple of minutes to rebuild and your ArticleReel would then load your latest ArticleReel website.

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ArticleReel: Configuring ArticleReel Sidebar Settings

Video Marketing Tips: Optimizing YouTube Videos to Improve Video Hits

Friday, July 30th, 2010

Video marketing is at its peak at the moment and the interest just seems mind-blowing at the interest being generated by the viewers and the search engines alike. Video is a great way to engage users about your product or service but also provide valuable sneak-peak or product demos that can go a long way in improving the likelihood of a sale. In this short article, we take a step back and review the fundamentals of what goes into making your video marketing successful.

Myth – Shorter videos rank better

How many times have you come across video marketing sites and forums recommend that the ideal length of the video is 2 or 3 minutes. With a two-minute YouTube video, one could hardly provide the viewer any useful information. When people look for informative videos on YouTube, it is natural for a person to prefer a video that has a longer playing time as it is obvious that the video would have more information. As a YouTube user myself,  if I am looking for a video on say “Tips for effective Video Marketing”, I would generally look for videos that run atleast for 5-6 minutes (many times I prefer YouTube videos that run 10 minutes) as I know I am getting a better idea on the subject than a 2-minute quick pick.

Use Pictures

In a recent study, it has been found that the video thumbnail is very critical and is a major driver behind video hit rates as viewers are more likely to click on a video whose thumbnail looks intriguing and appeal to the viewers based on the content they’re searching for. So how could you make your ArticleVideoRobot videos more engaging? Use Pictures. ArticleVideoRobot provides you the option to add picture to every slide. When we say pictures, we don’t only limit to images of your product, but also charts (to represent data), symbols or flow diagrams or decision trees that consume the content that is being displayed. YouTube automatically generates thumbnail of the video taken from the frame that is at the mid-point if the video, so if your video is 5mins long, then the thumbnail is the frame that is displayed at 02:30mins. ArticleVideoRobot provides the Headin with One Picture and the Heading wwith Two Picture paragraph styles.

Focus on Content, use Watermarked Backgrounds

We’ve seen many users drive many marketing messages into their videos thus translating to additional frames when the article is converted to video. This increases the video length sans providing any useful information. When you publish a video about your product or service in YouTube, it is understood that it is video marketing so it is recommend to focus on content than devote extra “marketing” sentences about your company on the video itself. Well, hang on, you still have quite a few unused area in the video – how do you leverage it? Use watermarked backgrounds, i.e., engloss your company or product logo on the right-hand corner of your flash video. This is very effective as the watermarked logo or tagline would constantly remind viewers about your product or service. Just in case you’re looking for me, ArticleVideoRobot provides the option to show a business logo on the initial screen which should more than suffice.

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Video Marketing Tips: Optimizing YouTube Videos to Improve Video Hits

How to get top ranking in YouTube and increase your video traffic through video marketing

Tuesday, June 1st, 2010

After banging my head almost everywhere to come up with techniques to improve your video marketing, it suddenly hit me how a simple technique could that I had almost never noticed until recently. Some of you might be already aware, but let me share it anyway. I usually spend a lot of time on YouTube searching TV shows that I always miss on weekends. And it struck me that a major factor to getting listed in the top of video search results is to have your main keywords (that you target) incorporated in your video title itself. The concept may sound very simple but let me share the fact that very few people are aware of this fact. This is a very effective technique that you could use when you submit your video using ArticleVideoRobot’s integrated video submission wizard.

To show you a working example, search for “the phrase video article marketing” in YouTube. If you would notice carefully the first video that is returned in the video search results, the Video Title has all the keywords that you searched for in YouTube and in a combination that matches the pattern of your search phrase, i.e. the full title of the topmost video is Article Marketing Meets Video Marketing: Turn Articles into Videos Part 2). Observe the concentration of the keywords in the video title (Article Marketing Meets Video Marketing: Turn Articles into Videos Part 2) of the topmost video in the YouTube search results. Also note that the video title has alternating patterns of the search keywords but in the same order as the search phrase, i.e. three matching patterns (article marketing, video marketing, and articles videos) for the search prhase “article video marketing”. Though the video has only very few hits (132 views), it still tops the search results.  Notice the last video (Nuesion: HowTo YouTube & Web Video Marketing Part 1) in the below screenshot has 170,864 but still isn’t the top rated.

If you check out Metacafe for the same search phrase (“article video marketing”) you would notice a similar pattern.

What is imperative is the fact that video sites return search results by Relevance which is the default option. What it means to you is that when you post your videos using ArticleVideoRobot’s video submission wizard you could still garner higher traffic and possibly the highest visibility on YouTube. Even though your videos might be relatively new, have very low views (i.e. hit rates), you could still have your video article listed in the top of the video search results by careful construction of the video title with the right concentration (in terms of the various combination) of your target keywords as well as the logical placement (i.e. order) of the keyword phrases.

That is not all. With ArticleVideoRobot’s Dynasubmit feature, you could publish many versions of the same video but with different video titles and each video title optimized with the target keywords. All it takes is simple planning and you could not only top the video search results but could get many of your video listed in the top 10 search results for any given search phrase.

I hope this article helps you in improving your video traffic. We hope it does and we could be happier to see you succeed with your video marketing efforts.

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How to get top ranking in YouTube and increase your video traffic through video marketing