Posts Tagged ‘Video Blogging’

Video Marketing Tip: How to Improve Sales using Video Squeeze Pages

Wednesday, September 8th, 2010

Here is quick marketing tip that could come in handy. ArticleVideoRobot allows one to create Squeeze video pages that is ideal for promotional videos. ArticleVideoRobot has a built-in redirect option that allows your viewers to to be taken to a more detailed product feature page or a more comprehensive marketing page to complete the sales pitch.

Why Redirect to a Squeeze Page?

The idea behind video marketing is to ensure that your target prospects (or viewers) get the maximum information to the prospect so that they turn into a successful buyer of the product or a service. With video marketing and with a compelling video as a marketing medium, you must ensure that you complete the sale or atleast make sure the customer is presented with the opportunity to buy the product or service when the impression about the product or service is fresh in the mind of customer.

Quick Steps

Below are quick steps that shows how you could enable the option to activate redirection. Note that this option would work only when you publish your video to your website using the embed HTML code. Refer the steps below that shows how you could do this:

1) Open your flash movie in the Full Article to Video Editor and click the Next button until you reach the Select Your Movie Background page

2) Click on the Edit Player Settings button

3) Click the Redirect my webpage once the movie is complete

4) Enter the URL that you wish to redirect to in the Redirection URL textbox

Hope this tip was useful. Though it is a very basic feature that goes unnoticed it can definitely help you improve your sales which gives you more reasons why you should consider using it.

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Video Marketing Tip: How to Improve Sales using Video Squeeze Pages

ArticleReel: Configuring ArticleReel Sidebar Settings

Monday, August 9th, 2010

In part one of the article, we introduced the basic concepts of ArticleReel and how it could be used to improve traffic to your website. In this second part, we look at how to customize the ArticleReel SideBar as well as the Rebuild option which one could use to recreate the ArticleReel cache. So let’s get started right away.

What is the ArticleReel SideBar?

The ArticleReel SideBar is the panel that is displayed on the right of all ArticleReel pages. Being a SideBar, it naturally suits Flash vertical banner ads,  Google AdSense ads, custom tracking code or even have a list of hyperlinks that you wish to have displayed in your ArticleReel video blog all time. Very quickly, below are quick steps on how to configure your ArticleReel SideBar:

1) Make sure you’re logged into your ArticleVideoRobot account.

2) Navigate to the URL http://www.articlevideorobot.com/videomarketing/articlereel.html?step=8.
This will launch the Configure Advanced Features page.

3) Now, click the SideBar / AdSense Settings button. The Configure AdSense Settings window opens.

4) Enter the AdSense HTML code and click Update SideBar Content

Thats it, you’ve configured your SideBar. The content that is updated in the Sidebar, i.e. Google AdSense code  or your custom HTML code will start to show up within 24-48 hours in the SideBar.

Rebuilding your ArticleReel

Just to give you some background, when you host ArticleReel on your own server, ArticleReel creates a temporary cache folder called ar_cache. The first time ArticleReel is launched from your domain, ArticleReel stores a copy of all the videos, images in the ar_cache folder. Next time on, ArticleReel will load the flash videos, images and the associated HTML/CSS files from the cache (hosted locally on your server) rather than having to load the data from ArticleVideoRobot servers. However, when you update your flash movie or make changes to your SideBar and when you do not see the changes in your ArticleReel website, you would need to refresh your cache, i.e. delete all existing files and have ArticleReel load the videos from our server. This process is called rebuilding ArticleReel.

To rebuild ArticleReel, one has to simply pass on the rebuild parameter to the ArticleReel URL. For example, if your website address is http://www.yourwebsitename.com/videoblog/ then the you would use the following URL to rebuild:

http://www.yourwebsitename.com/videoblog/?rebuild

It might take a couple of minutes to rebuild and your ArticleReel would then load your latest ArticleReel website.

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ArticleReel: Configuring ArticleReel Sidebar Settings

Video Marketing Tip: Getting Started Guide to Create your Video Blog and generate huge traffic and backlinks

Wednesday, August 4th, 2010

Hey guys, hope you’re doing well. This is one important post that I had wanted to do long back. As many of you have already been using ArticleReel in your website or in your blogs for quite some time now, there are so many questions from our customers which I will try to cover in this post.

What is ArticleReel?

If you’re maintaining a blog of your videos yourself, you would know the mundane tasks of putting the HTML code for each and every video and tweaking them to make sure that it fit your posts. If you’re that type that uses the New One Click Ezine Wizard,  which takes only seconds to create a video out of your article and thus end up creating hundreds of video articles, then it is a daunting task if you plan to put all those videos in your website or blog. ArticleReel is a real game changer. ArticleReel is your ready-to-use video blog  that is generated automatically from your ArticleVideoRobot videos. You no longer have to put the HTML code of each video, ArticleReel takes care of it. As soon as you create a new video in your ArticleVideoRobot account, a new video blog entry is created in ArticleReel.  Very quickly, here is a live demo of how an ArticleReel video blog looks like http://articlereel.com/?go=85. ArticleReel is a full-featured video blog equipped with interactive features such as comments, direct publishing to social bookmarking/networking sites using the Gigya widget while offering an easy to navigate gallery of your ArticleVideoRobot videos. ArticleReel video blog provides RSS feeds as well as is fully compliant with Google Sitemaps ensuring that all your updates are picked up by Google which is valuable if you are serious about SEO and search rankings.
Why ArticleReel?

Why do you do need a video blog such as ArticleReel? For one, its saves huge amount of time (if you’re used to maintaining your own video blog) and makes all your ArticleVideoRobot videos organized and easy to access from anywhere. You don’t have to remember the entire URL of your video article; simply open your ArticleReel site and naviagate to your desired video.  Second, ArticleReel is a full-featured video blog – blog equals content, content which is latest and thus keep your website updated and current. Video blog is a double scorer – its your interactive ArticleVideoRobot video + your content delivered as a rich interactive blog-style website. Third and the most important of all, ArticleReel is a real SEO goldmine as it could seriously generate traffic to your website and improve the   search engine rankings.

Creating your ArticleReel

To create your ArticleReel video blog, follow the steps below

  1. Login to your ArticleVideoRobot account
  2. In the Members Area, click on the ArticleReel logo  (under the New Members Bonus section) on the left panel. Alternatively, navigate to the following URL:http://www.articlevideorobot.com/videomarketing/articlereel.html
  3. The ArticleReel wizard starts up. It would prompt you for basic information. Complete it and click Next until you get to the page which says Your ArticleReel is getting ready!. When you reach this page, please be patient as the wizard starts creating your video blog from the videos in your ArticleVideoRobot account.  You will also notice a message that says Updating and Converting Existing Projects. Hang on till the wizard finishes. You would need to do this one time only so have a coffee break and leave the wizard to complete.
  4. Once the wizard completes converting all your video articles, your ArticleReel is pretty much ready.

Accessing your ArticleReel site

Once your ArticleReel is created, you should see a button that says Launch my ArticleReel Preview!. Clickcould also  this button to open your ArticleReel video blog. You also acccess your ArticleReel video blog anytime by simply navigating to the below URL:

http://www.articlereel.com/?go=<your_AVR_User_ID> (e.g.) http://www.articlereel.com/?go=85 (thats mine!)

Remember to note down your  AVR user ID when you click the  Launch my ArticleReel Preview! as clicking the button actually launches your ArticleReel URL with your user ID. If you missed out to note your AVR User ID, open the URL http://www.articlevideorobot.com/videomarketing/articlereel.html?step=6 and then click on the FAQ  that reads What is the URL for my current ArticleReel? to find out your ArticleReel URL

Uploading ArticleReel to your website

All ArticleReel websites are hosted on our servers by default, however, ArticleReel is most effective when you upload it your main website that you’re targetting to increase traffic. Once you upload ArticleReel to your primary website, ArticleReel any videos that you create in your ArticleVideoRobot account is automatically updated in your ArticleReel video blog hosted on your website.  To upload ArticleReel to your website, follow the steps below:

  1. Login to your ArticleVideoRobot account
  2. Once logged in, open the URL http://www.articlevideorobot.com/videomarketing/articlereel_ftp_setup.htmlThis launches the Publishing via FTP window that directly FTPs the ArticleReel files to your website.
  3. Follow the on-screen instructions in the Publishing via FTP window and you should be pretty much done. Remember to create the ArticleReel folder in your web server as ArticleReel does not create this automatically.

Ready, Set and Go

That is all. What next step do you do to increase backlinks and traffic to your website? Nothing. ArticleReel takes on from your here and starts working to generate traffic and backlinks to your website. If you wonder how ArticleReel does this, check out this article that discusses in detail how ArticleReel can be a great SEO tool for your website.

More to come…

ArticleReel is a big tool in itself and a single blog post is just not enough :) . In my next post, I will cover how to configure ArticleReel settings, how to customize the SideBar, instances when to rebuild and/or regenerate your ArticleReel, etc. So folks, get ready and get going with ArticleReel if you already haven’t checked it out.

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Video Marketing Tip: Getting Started Guide to Create your Video Blog and generate huge traffic and backlinks