For years companies have tried just about everything to market themselves on the internet. In fact, many businesses spend millions of dollars to make certain that their message reaches potential customers. Until only recently, one of the most popular ways to promote businesses on the internet was by publishing articles.
What do companies do with articles?
Well, they can either publish them on their websites or submit them to article directories. Articles directories are free sites that allow people to read up on virtually any topic that interest them. Many times these articles are instructional in nature. For example, if you want to learn how to build a deck, you can visit a directory and read up on it. As you may have already guessed, a person who writes an article like "how to put in a deck" is likely a carpenter or a construction worker. And, as a form of payment, the article directory will allow the writer to include links to websites on his page. So, if the author has a website for his company and the reader likes his style, there is a good chance that he will visit the website.
This is what makes article writing one of the cheapest ways of increasing traffic to your website. However, article writing does have a few drawbacks. To begin with, article directories prohibit duplicate content, which means that you can only publish an article once. Obviously, this limits your audience. It also means more work for you if you want to establish yourself on many of the top directories.
This is the main reason why many companies are learning how to turn articles into videos. In the last year alone the number of video sharing sites on the internet has increased, and none of these sites has any prohibitions against duplicate content. That means that you can post your videos on as many sites as you like as often as you like.
When you learn how to turn articles into videos, you will quickly see that videos are the future of the internet. For example, YouTube is now the second most popular search engine on the Net with over one billion videos viewed each day. All of the articles directories combined report only a fraction of that number.
The simple fact is that most of the people on the web prefer watching videos to reading articles and nothing is going to change that. And, as we well know, it is the job of every business to identify trends and try to take advantage of them. That is why businesses are investing so heavily in video, because they know that it is the future of the internet.
However, that doesn't mean that businesses should completely ignore article writing. After all, you have to have quality articles before you learn how to turn articles into videos. And article writing is still inexpensive and has been shown to increase traffic on websites. The prudent thing to do is to produce a number of high-quality articles and then convert them into a series of videos, which can then be posted on all of the top video sharing sites.
Have you figured out why video content rules the Internet? Try Article Video Robot to see for yourself why it does. Article Video Robot easily converts article to video.
Article By: Amber Lynn
Original Article Here: http://ezinearticles.com/?Why-Video-Content-Rules-the-Internet&id=3261787 |
