As online business and sales numbers continue to increase, companies search for new ways to effectively promote their products and services. The goal here is to drive as much traffic to their websites as they possibly can. But traffic means more than simply increasing the number of visitors. What all companies need and must have if they want to grow is targeted traffic, i.e., visitors who may become actual customers.
But how do you target website traffic?
To begin with, you must be proactive; you must promote your company or service on other sites. One of the cheapest and most affordable ways to promote your website and to locate targeted traffic, or potential customers, is to write and publish articles.
When a company produces articles their subject is often either the industry they compete in or a popular product. For example, if you own a chain of hardware stores, you might compose a series of articles about the best snow blower or chainsaw. Afterward, you can submit these articles to articles directories, which with then allow you to include links to your website if they accept them. That means that whenever someone reads your article, they can go directly to your site and check the prices and availability of your products.
For years article writing has been a popular and effective way to promote websites, but the process is far from perfect. The most common complaint of companies when it comes to article writing is that most of the top article directories do not accept duplicate content. This means that you can only publish your article on a single site. So, if you are looking to establish a presence on a number of sites, you will have to write dozens of unique articles. As you might expect, this can take time and energy, even for someone who knows the industry.
Lately, however, another form of online promotion has been gaining popularity. That method is video promotion and it is easily the fastest growing technique. One reason for its increased popularity is that it is easy to learn how to turn articles into videos. But the primary reason why companies are investing big money in video is because they are far more popular than articles.
For instance, did you know that YouTube now shows over a billion videos a day? It is also a fact that the average video on YouTube receives about one thousand views, which is about ten times the amount the average article on a directory receives. The truth, whether we like it or not, is that more people watch videos than read articles, which is why companies want to know how to turn articles into videos.
But really, there's not much to know. It is a simple process that can be mastered by anyone with a microphone, a camera, and a good article or script. After you acquire these items, all you need to know is how to use PowerPoint and how to post videos on your favorite video sharing sites.
Article Video Robot can make growing your online business with video a simple process. Article video Robot uses a few clicks of the mouse to easily convert articles to video.
Article By: Amber Lynn
Original Article Here: http://ezinearticles.com/?Using-Video-to-Grow-Your-Online-Business?-Yes!&id=3177936 |
